The American Heart Association's two color "Go Red" campaign - high impact.
If you are planning a walkathon for October or sooner, then it’s time to develop your artwork. You’ll use it on signs and then t shirts and also put it on your website and registration materials. If you want to put out yard signs, order them as soon as possible. Forward this post to your publicity chair person if you’ve got one!
I asked Roy of Roy Rezentes Design what a walkathon planner should think about in creating their art work, assuming
- no money for design
- little money for production
He said to choose a very simple and high impact color scheme with just one main color and one accent, then use it everywhere. The limited colors minimizes cost but can also have greater recognition than a more cluttered approach. Think Avon Breast Cancer pink with purple, American Heart Association red with white. With your two colors on flyers, yard signs, a banner or two, a website and Facebook page your words and images will really start to pop.
He also recommends you read “Ten logo design tips from the field”, from Logo Design Love blogger David Airey (click here to see it). We thought parts were a bit heavy for non-artists but still well worth a look.
For yard signs, I love Build a Sign so much I look for excuses to order yard signs (click here to visit their site). They are quick and the signs always look great. I use the online tool, sometimes exclusively and sometimes with artwork that I upload.
For t-shirts, I’ve worked with the same supplier for many years with great success. You get what you want, on schedule and at a great price. Go to the Walkathon Shop for a quote.
Filed under: advanced preparation, publicity | Tagged: advanced preparation, publicity, t shirts, walkathon supplies, websites for walkathons | Leave a Comment »
