Choosing a Location for your Walkathon

Make your walkathon route a loop with many interesting things along the way

Map your walkathon route and site, including water stations, concessions, and even waystations that add to the fun.

Consider the following factors when you choose your walkathon site and route:

  • If you want to support people with varied levels of endurance, choose a route that is a loop.  That way people can duck out at any time.
  • For children, an ideal length for your route is ¼ to ½ mile. For adults it can be longer.
  • Is the area safe?
  • Is there adequate parking?
  • Are there adequate facilities or can you augment appropriately, including restrooms, shade, seating, concessions, and electrical power?
  • Is the neighborhood amenable to having a large event?
  • Do you need one or two professional custodians to assist with cleanup, and if so are these services available?

Reach agreement between your leaders and any outsider who controls the site on the date and exact location, and if necessary, obtain written permission from those responsible. Be sure you inform other groups who would normally use that site, such as sports leagues, that it would be unavailable or shared that day. If you are a community organization in a small town, consider presenting to your town council to obtain moral support and keep them informed.

Artwork for Fall Walkathons

Go Red for the American Heart Association, a great model for walkathon color and artwork

The American Heart Association's two color "Go Red" campaign - high impact.

If you are planning a walkathon for October or sooner, then it’s time to develop your artwork.  You’ll use it on signs and then t shirts and also put it on your website and registration materials.   If you want to put out yard signs, order them as soon as possible.  Forward this post to your publicity chair person if you’ve got one!

I asked Roy of Roy Rezentes Design what a walkathon planner should think about in creating their art work, assuming

  • no money for design
  • little money for production

He said to choose a very simple and high impact color scheme with just one main color and one accent, then use it everywhere.  The limited colors minimizes cost but can also have greater recognition than a more cluttered approach.  Think Avon Breast Cancer pink with purple, American Heart Association red with white.  With your two colors on flyers, yard signs, a banner or two, a website and Facebook page your words and images will really start to pop.

He also recommends you read “Ten logo design tips from the field”, from Logo Design Love blogger David Airey (click here to see it).   We thought parts were a bit heavy for non-artists but still well worth a look.

For yard signs, I love Build a Sign so much I look for excuses to order yard signs (click here to visit their site).  They are quick and the signs always look great.  I use the online tool, sometimes exclusively and sometimes with artwork that I upload.

For t-shirts, I’ve worked with the same supplier for many years with great success. You get what you want, on schedule and at a great price. Go to the Walkathon Shop for a quote.

New to Walkathon Planning?

Walkathon Planning - Where to StartHere are some posts to read when you are just starting out.  Each of these five articles link to the next in the sequence.  Like a treasure hunt for walkathon planning.

1. Setting Walkathon Goals

2. Four Criteria for  Pinpointing Your Walkathon Cause

3. Start Now for Next Year

4. Walkathon Volunteer List

5. Tips on Recruiting Walkathon (or any) Volunteers

You can do this!

Free seminar: Software for Fundraising

While it is more general than just walkathons, this is a very nice introductory presentation from IdealWare  about fundraising software.  It’s 30 minutes long and gives you a global view of what’s out there, prioritized from your fundamental basics to extras.  I recommend it as a starting place for any group that is serious about raising money.

FREE Lunch and Learn from IdealWare: Software for Fundraising

Mist Tent for a Hot Walkathon Day


Hot Sun, Originally uploaded by bredgur

If you expect hot weather, add to the fun and keep your walkers cool.

Many thanks to our good friend Randy Harr for supplying these instructions for building a mist tent at your walkathon. Go ahead and download.  It’s a PDF file.

These are specific to the school our kids attended and the supplies we already had, but I expect that one of your talented volunteers will be able to run with them as is.

If you (or your talented volunteer) have any questions as you apply these to your own situation, feel free to ask away by sending me a note or adding a comment on the blog post.

Follow

Get every new post delivered to your Inbox.