Using a Facebook Page to Promote Your Walkathon

Fayetteville Kidney Walkathon Facebook Page

Create a Facebook page for your walkathon now to allow time for the multiplier effect of friends telling friends telling friends.

Facebook Pages are great for walkathon publicity and gaining the support of participants and volunteers.  The coolest thing about them is that benefits multiply as your followers (fans) come on board:

  • When people follow your page (via that “Like” button), all their Facebook friends are notified.
  • Then when you write an update, all your fans can share it with all of their friends, along with a link to your page.
  • Fans can also go to your page and click the “Share” button any time to post a link to your page for all their friends.

You don’t have to be a social networking expert.  Basic setup can be very quick.  Then once you’ve created your walkathon page, you don’t have to maintain it every day.  Take five minutes once or twice a week to say something you think would be of interest to your participants. They are free.

Here’s where to get startedNo time like the present!

Once your page is up, encourage your fans to share your page often. Add updates as often as you can.

Tip: Don’t use Facebook Events for walkathon registration.  You’ll need people to fill in a more detailed form and waiver.  Instead, direct them to your main website.

Please Share or Like my page! You might also like to follow Charity Walks.

Follow Walkathon Guide on Facebook

Walkathon Planning Timeline – Remember Dependencies

Walkathon Dependencies - make note of who needs what from whom

Click to enlarge

Some planning thoughts…  If you’ve read the Walkathon Guide book, you’ve seen this chart. This chart is a simplified view of what each committee needs from the others.  Each chapter of the book gives a more detailed list of dependencies for each committee.

Look at this chart, then make your own version.  Draw a weekly time line on a whiteboard or banner paper.  Make note of who needs to supply what, to whom, by when, then make sure everyone knows of these dependencies.

Walkathon Volunteer Pinch Hitter

Designate a few pinch hitters for the most hectic days of your walkathon - just before and walkathon day.

William J. Bradley, Toronto, from Library of Congress Prints and Photographs Division

In the final days before your walkathon, when you wish you could clone yourself because there’s too much to do, your pinch hitters become that clone and  jump in with whatever unexpected, unplanned job that arises.

Be sure to recruit one or two walkathon pinch hitters among your key volunteers.

The ideal pinch hitter either has chaired a walkathon before, or plans to do so next year.  Otherwise, get people who are generally competent, energetic, and versatile.

Set expectations that you’ll need several hours of help during the last days before and the day of your walkathon.

My pinch hitter story had to do with orange slices – several crates of them.  It was the day before our walkathon.  The oranges had fallen between the cracks, belonging neither to concessions or the course setup team, and neither were ready to take on another big job. Meanwhile, I predicted six hours of slicing needed to be done and the crates of oranges sat in my van!  There would have been no joy in …  But enter Allison and Donna.  Donna  sliced two crates herself and Allison found buddies and divvied up the remaining crates.  Home run.

 

New to Walkathon Planning?

Walkathon Planning - Where to StartHere are some posts to read when you are just starting out.  Each of these five articles link to the next in the sequence.  Like a treasure hunt for walkathon planning.

1. Setting Walkathon Goals

2. Four Criteria for  Pinpointing Your Walkathon Cause

3. Start Now for Next Year

4. Walkathon Volunteer List

5. Tips on Recruiting Walkathon (or any) Volunteers

You can do this!

Mist Tent for a Hot Walkathon Day


Hot Sun, Originally uploaded by bredgur

If you expect hot weather, add to the fun and keep your walkers cool.

Many thanks to our good friend Randy Harr for supplying these instructions for building a mist tent at your walkathon. Go ahead and download.  It’s a PDF file.

These are specific to the school our kids attended and the supplies we already had, but I expect that one of your talented volunteers will be able to run with them as is.

If you (or your talented volunteer) have any questions as you apply these to your own situation, feel free to ask away by sending me a note or adding a comment on the blog post.

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