Using a Facebook Page to Promote Your Walkathon

Fayetteville Kidney Walkathon Facebook Page

Create a Facebook page for your walkathon now to allow time for the multiplier effect of friends telling friends telling friends.

Facebook Pages are great for walkathon publicity and gaining the support of participants and volunteers.  The coolest thing about them is that benefits multiply as your followers (fans) come on board:

  • When people follow your page (via that “Like” button), all their Facebook friends are notified.
  • Then when you write an update, all your fans can share it with all of their friends, along with a link to your page.
  • Fans can also go to your page and click the “Share” button any time to post a link to your page for all their friends.

You don’t have to be a social networking expert.  Basic setup can be very quick.  Then once you’ve created your walkathon page, you don’t have to maintain it every day.  Take five minutes once or twice a week to say something you think would be of interest to your participants. They are free.

Here’s where to get startedNo time like the present!

Once your page is up, encourage your fans to share your page often. Add updates as often as you can.

Tip: Don’t use Facebook Events for walkathon registration.  You’ll need people to fill in a more detailed form and waiver.  Instead, direct them to your main website.

Please Share or Like my page! You might also like to follow Charity Walks.

Follow Walkathon Guide on Facebook

And Now, A Word about Walkathon Sponsors

Use the back of the walkathon t shirt as a way to give your sponsors valuable publicity

There’s gold in the backs of your walkathon t shirts.

Think about the lifespan of a t shirt.  People will wear those shirts for years.  For some kids they become the main items in their wardrobes.

This translates to a nice revenue opportunity for your walkathon.

T shirts offer high visibility for sponsors. There’s still more advertising value in your website, banners, yard signs, press releases, and registration materials. All these items combined represent a good investment opportunity for companies who need local brand awareness and want to support their community.

For upcoming walkathons, approach sponsors at the very beginning of your planning efforts so that you can include their names in all of your publicity materials.

Start with a list of potential sponsors.  Local merchants and services are ideal, as well as the companies where your walkers work.  Don’t forget anyone who sponsored last year, to avoid hurt feelings! Then make a list of all the places you intend to publicize your sponsors.  Determine cost of sponsorship.  Typically you would offer tiered levels to accommodate varying abilities to contribute (such as Platinum, Gold, Silver, Bronze).  Platinum sponsors would then get the biggest logo on your signs, etc.  Write a sponsor letter and send it to all of your targets.  There is a sample letter you can copy in the Walkathon Guide e-book.  Follow up with a phone call.  With those who commit, set aside time to collect the checks, or  encourage them to pay online via your website.

Sponsorships can add significantly to your fund raising results.  Take advantage of this great opportunity.

Need a great source for t-shirts?  Our supplier can help you with your design and has consistently delivered our custom shirts on schedule and with minimal time and effort from us. You can request a quote from the Walkathon Shop.

Walkathon Planning PodCast

Walkathon Planning, on BlogTalkRadioDo you learn by listening?  Then we have the podcast for you… words of wisdom from my friend Roger Carr and I, all about planning walkathons.  Click to listen.

Walkathon Planning Timeline – Remember Dependencies

Walkathon Dependencies - make note of who needs what from whom

Click to enlarge

Some planning thoughts…  If you’ve read the Walkathon Guide book, you’ve seen this chart. This chart is a simplified view of what each committee needs from the others.  Each chapter of the book gives a more detailed list of dependencies for each committee.

Look at this chart, then make your own version.  Draw a weekly time line on a whiteboard or banner paper.  Make note of who needs to supply what, to whom, by when, then make sure everyone knows of these dependencies.

Choosing a Location for your Walkathon

Make your walkathon route a loop with many interesting things along the way

Map your walkathon route and site, including water stations, concessions, and even waystations that add to the fun.

Consider the following factors when you choose your walkathon site and route:

  • If you want to support people with varied levels of endurance, choose a route that is a loop.  That way people can duck out at any time.
  • For children, an ideal length for your route is ¼ to ½ mile. For adults it can be longer.
  • Is the area safe?
  • Is there adequate parking?
  • Are there adequate facilities or can you augment appropriately, including restrooms, shade, seating, concessions, and electrical power?
  • Is the neighborhood amenable to having a large event?
  • Do you need one or two professional custodians to assist with cleanup, and if so are these services available?

Reach agreement between your leaders and any outsider who controls the site on the date and exact location, and if necessary, obtain written permission from those responsible. Be sure you inform other groups who would normally use that site, such as sports leagues, that it would be unavailable or shared that day. If you are a community organization in a small town, consider presenting to your town council to obtain moral support and keep them informed.

New to Walkathon Planning?

Walkathon Planning - Where to StartHere are some posts to read when you are just starting out.  Each of these five articles link to the next in the sequence.  Like a treasure hunt for walkathon planning.

1. Setting Walkathon Goals

2. Four Criteria for  Pinpointing Your Walkathon Cause

3. Start Now for Next Year

4. Walkathon Volunteer List

5. Tips on Recruiting Walkathon (or any) Volunteers

You can do this!

Anonymous Poll – What Kind of Group are You?

Thank you for your help!  No one sees who you are, just the aggregate answers.

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