Making Your Walkathon Doable


Today’s blog from Seth Godin is about Fear of Philanthropy.

(Photo originally uploaded by RoguePoet)

My summary won’t have the same impact on you, but the main idea is that people might just do nothing if they fear that the only way to make a difference will be too hard.

If you are a walkathon planner:

  • You don’t have to be in charge of the Avon Breast Cancer Walk to be doing something important.  A  handful of walkers earning just a little bit of money is still making a difference.  A school or club out walking is spectacular. Whether the event takes three days, 24 hours, or one hour in the school gym, it’s making a difference.

For your volunteers:

  • Should you ask for one or two hours vs the all day commitment?  What is the right level of commitment for the people on your team?

For your donors:

  • Should you put out a message that just a little is enough?  Sometimes a minimum donation can mean more donations all together.
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