Walkathon Guide

I had a really intriguing brainstorming session with Paul Rosenfeld, President of Fanminder.   His software allows you to build an opt-in list of people’s cell phones so that you can send mass text messages and also get replies.  It’s proving to have an immediate impact on bringing in repeat custoemrs for small local businesses.  We think it could be great for walkathons too.  Here are a few  ideas on how you might use this cool tool.

• Allow people to opt-in for a training team, then send daily training tips via text.
• Send fund raising reminders and tips to your walkers.
• In the days just prior to your walkathon, send little reminders about event logistics, bringing sunscreen, drinking plenty of fluids in the days before.

Then it gets really fun during the event, especially if your walkers will be out of range for a loud speaker.  Some ideas:

• Run your raffles via Fanminder.  Allow walkers to text back that they want to purchase a raffle ticket (pay at end of event).  Announce the winner via text.
• Send out event announcements of all kinds, such as auction updates, food updates, timing updates.
• Give your sponsors a little extra publicity.  Include their names in text messages.
• Send out motivational and healthy tips, such as water reminders.
• Encourage community building via games that you launch with a text message.  Text “Introduce yourself to the nearest walker” to everyone at once and watch the conversations get started.

You can sign up for the service here.  Come back and let me know how it goes!

Filed under: publicity, technology, useful stuff | Tagged: publicity |