New to Walkathon Planning?

Walkathon Planning - Where to StartHere are some posts to read when you are just starting out.  Each of these five articles link to the next in the sequence.  Like a treasure hunt for walkathon planning.

1. Setting Walkathon Goals

2. Four Criteria for  Pinpointing Your Walkathon Cause

3. Start Now for Next Year

4. Walkathon Volunteer List

5. Tips on Recruiting Walkathon (or any) Volunteers

You can do this!

Walkathon Planning PodCast

Walkathon Planning, on BlogTalkRadioDo you learn by listening?  Then we have the podcast for you… words of wisdom from my friend Roger Carr and I, all about planning walkathons.  Click to listen.

Making Your Walkathon Doable

Today’s blog from Seth Godin is about Fear of Philanthropy.

(Photo originally uploaded by RoguePoet)

My summary won’t have the same impact on you, but the main idea is that people might just do nothing if they fear that the only way to make a difference will be too hard.

If you are a walkathon planner:

  • You don’t have to be in charge of the Avon Breast Cancer Walk to be doing something important.  A  handful of walkers earning just a little bit of money is still making a difference.  A school or club out walking is spectacular. Whether the event takes three days, 24 hours, or one hour in the school gym, it’s making a difference.

For your volunteers:

  • Should you ask for one or two hours vs the all day commitment?  What is the right level of commitment for the people on your team?

For your donors:

  • Should you put out a message that just a little is enough?  Sometimes a minimum donation can mean more donations all together.

Does Your Walkathon Need a Cause?

Clean Water for Ethiopia

"It’s best to tackle the problem one place at a time. The overall water crisis is hard to fix (one billion people!), but when you break it down country by country, region by region, and community by community, it’s not nearly as difficult." - Chris Guillebeau

I know it sounds backwards, but now and then I hear of a group who wants to do a walkathon, and needs to choose a cause that they can rally around.  If you fit into that category, here is one great idea, called  Clean Water for Ethiopia.

Chris Guillebeau, author of The Art of Nonconformity, has chosen this as his cause and is spreading the word, in partnership with Charity: Water.  His goal is to raise a minimum of $500,000 for water wells in Ethiopia over the next 18 months.   You could really help here.

If this helps, you might also like this previous post, Four Criteria for Choosing Your Cause.

Learn more about The Walkathon Guide book.

Learn more about Lap Cards.

The Big Picture – Seven Tips for Planning a Walkathon

Autumn PathLet’s take a break from all the walkathon details, and take a  look at the big picture for walkathon planning.   Here are seven thoughts to help you still be aware of  the trees but yet be in control of the whole  walkathon forest.  (I hope you like my metaphorest).


1. Focus on getting volunteers, and everything else goes more smoothly

As chair of the event, your first inclination may be to jump in and start taking care of the details.  But remember, your role is to keep an eye on the big picture and support the many others who help make the event a success. Be relentless about recruiting volunteers starting day 1 and throughout the walkathon planning cycle.   Put a lot of thought into clearly defining walkathon volunteer roles.  Unencumbered by details, you can be available as a sounding board and cheering section for your team while they tackle their respective areas of responsibility.

2. Pinpoint a specific cause within your overall goals

Most walkathons already have a larger cause like the school, animal shelter, or another charity.   However if you have the option, be more specific by pinpointing tangible and visible items to be purchased.  That way your community can see the results of their efforts.

3. Be aware of interdependencies
Work with your committee chairs to create a  walkathon planning timeline and chart of all of your planning activities, and identify areas where one committee needs deliverables from another.  Make sure everyone is aware of these important timing needs.

4. Leverage technology
Take advantage of one of the great software tools out there to speed recruiting volunteers and allowing them to select their roles and time slots.  In addition, if you have a few helpers with a strong technical aptitude, consider using an online tool for collecting donations or setting up a blog to publicize your event.

5. Don’t reinvent the wheel

You will need to hand out walkathon registration forms, sponsor letters, publicity flyers and instruction sheets.  There are plenty of well done examples as close as your Internet connection, and twenty pages of them in the back of my e-book ready to copy, paste, edit and go.  Use those!

6. Have a pinch hitter team
Even with the best of planning, you’ll find a few things falling through the cracks in the last few days before your event and on walkathon day itself.  Have a few trusty volunteers ready to catch them, so that you can remain sane during the most hectic part of your planning process.

7. Celebrate success at every step
During the planning process, walkathon day, and when the final funds have been counted, how and what will you celebrate?  Be sure to point out great jobs done by your planning team all along the way.  Then decide ahead of time what milestones you’ll recognize for your walkers, whether it’s number of laps or miles walked or amount of funds raised.  During the event, consider having special prizes at each distance milestone, such as jelly bracelets or showy beads on a necklace.  After the event, a slide show may be in order.   Don’t let the opportunity to revel in success slip by.  For one, you’ll add enthusiasm for next year’s walkathon.  But more importantly, everyone deserves the fun of recognizing a job well done.

If you’re new here, take a look around this blog and check out The Walkathon Guide e-book, which you can purchase and download in about three minutes.  There are plenty of details here!  But remember to stay on top of the big picture and delegate those details, to end up with an awesome, well organized walkathon and a very calm and happy walkathon chair (that being you!).

Learn more about The Walkathon Guide book.

Learn more about Lap Cards.

Let’s Talk about Planning Walkathons!

shoe2Roger Carr, author of Charity Walks Blog, has invited me as his first guest on the Charity Event Success radio show. The interview will take place on Saturday, September 5, 2009 at 2 p.m. Eastern. We will be discussing the topic of Planning for a Successful Walkathon. There are several ways to listen to the conversation:

* Call (347) 850-8340 to listen to the show live

* Listen to the streamed show from the host webpage at http://www.blogtalkradio.com/charity-event-success

* Listen to an archive of the interview will be available immediately following the show at Roger’s blog.

Be sure to leave a comment on the show page when you visit.

Setting Your Walkathon Goals

starting pathWrite down your goals for your walkathon. Then, as you plan you can make sure you are addressing them. If you have a committee, get together and decide which goals apply to you:

  • To make money? If so, how much? If you average that amount out per person, is it a reasonable expectation, or do you need to augment the event via sponsorships, concessions, recycling, a raffle, a silent auction, or other money raising efforts?
  • To build community? If so, what fun ideas can you implement to encourage lots of interaction between people?
  • For health awareness and exercise? If so, how can you give positive reinforcement for the walkers’ efforts?
  • To gain public awareness for your cause? If so, what will you do to draw the maximum amount of attention to your walkathon and the reason you walk?

Brainstorm a bit. Is there anything else you want to be sure to achieve?

Looking for what to read next?  How about “Four Criteria for Pinpointing Your Cause”…

Learn more about The Walkathon Guide book.