Using a Facebook Page to Promote Your Walkathon

Fayetteville Kidney Walkathon Facebook Page

Create a Facebook page for your walkathon now to allow time for the multiplier effect of friends telling friends telling friends.

Facebook Pages are great for walkathon publicity and gaining the support of participants and volunteers.  The coolest thing about them is that benefits multiply as your followers (fans) come on board:

  • When people follow your page (via that “Like” button), all their Facebook friends are notified.
  • Then when you write an update, all your fans can share it with all of their friends, along with a link to your page.
  • Fans can also go to your page and click the “Share” button any time to post a link to your page for all their friends.

You don’t have to be a social networking expert.  Basic setup can be very quick.  Then once you’ve created your walkathon page, you don’t have to maintain it every day.  Take five minutes once or twice a week to say something you think would be of interest to your participants. They are free.

Here’s where to get startedNo time like the present!

Once your page is up, encourage your fans to share your page often. Add updates as often as you can.

Tip: Don’t use Facebook Events for walkathon registration.  You’ll need people to fill in a more detailed form and waiver.  Instead, direct them to your main website.

Please Share or Like my page! You might also like to follow Charity Walks.

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Artwork for Fall Walkathons

Go Red for the American Heart Association, a great model for walkathon color and artwork

The American Heart Association's two color "Go Red" campaign - high impact.

If you are planning a walkathon for October or sooner, then it’s time to develop your artwork.  You’ll use it on signs and then t shirts and also put it on your website and registration materials.   If you want to put out yard signs, order them as soon as possible.  Forward this post to your publicity chair person if you’ve got one!

I asked Roy of Roy Rezentes Design what a walkathon planner should think about in creating their art work, assuming

  • no money for design
  • little money for production

He said to choose a very simple and high impact color scheme with just one main color and one accent, then use it everywhere.  The limited colors minimizes cost but can also have greater recognition than a more cluttered approach.  Think Avon Breast Cancer pink with purple, American Heart Association red with white.  With your two colors on flyers, yard signs, a banner or two, a website and Facebook page your words and images will really start to pop.

He also recommends you read “Ten logo design tips from the field”, from Logo Design Love blogger David Airey (click here to see it).   We thought parts were a bit heavy for non-artists but still well worth a look.

For yard signs, I love Build a Sign so much I look for excuses to order yard signs (click here to visit their site).  They are quick and the signs always look great.  I use the online tool, sometimes exclusively and sometimes with artwork that I upload.

For t-shirts, I’ve worked with the same supplier for many years with great success. You get what you want, on schedule and at a great price. Go to the Walkathon Shop for a quote.