New to Walkathon Planning?

Walkathon Planning - Where to StartHere are some posts to read when you are just starting out.  Each of these five articles link to the next in the sequence.  Like a treasure hunt for walkathon planning.

1. Setting Walkathon Goals

2. Four Criteria for  Pinpointing Your Walkathon Cause

3. Start Now for Next Year

4. Walkathon Volunteer List

5. Tips on Recruiting Walkathon (or any) Volunteers

You can do this!

And Now, A Word about Walkathon Sponsors

Use the back of the walkathon t shirt as a way to give your sponsors valuable publicity

There’s gold in the backs of your walkathon t shirts.

Think about the lifespan of a t shirt.  People will wear those shirts for years.  For some kids they become the main items in their wardrobes.

This translates to a nice revenue opportunity for your walkathon.

T shirts offer high visibility for sponsors. There’s still more advertising value in your website, banners, yard signs, press releases, and registration materials. All these items combined represent a good investment opportunity for companies who need local brand awareness and want to support their community.

For upcoming walkathons, approach sponsors at the very beginning of your planning efforts so that you can include their names in all of your publicity materials.

Start with a list of potential sponsors.  Local merchants and services are ideal, as well as the companies where your walkers work.  Don’t forget anyone who sponsored last year, to avoid hurt feelings! Then make a list of all the places you intend to publicize your sponsors.  Determine cost of sponsorship.  Typically you would offer tiered levels to accommodate varying abilities to contribute (such as Platinum, Gold, Silver, Bronze).  Platinum sponsors would then get the biggest logo on your signs, etc.  Write a sponsor letter and send it to all of your targets.  There is a sample letter you can copy in the Walkathon Guide e-book.  Follow up with a phone call.  With those who commit, set aside time to collect the checks, or  encourage them to pay online via your website.

Sponsorships can add significantly to your fund raising results.  Take advantage of this great opportunity.

Walkathon Planning PodCast

Walkathon Planning, on BlogTalkRadioDo you learn by listening?  Then we have the podcast for you… words of wisdom from my friend Roger Carr and I, all about planning walkathons.  Click to listen.

Making Your Walkathon Doable

Today’s blog from Seth Godin is about Fear of Philanthropy.

(Photo originally uploaded by RoguePoet)

My summary won’t have the same impact on you, but the main idea is that people might just do nothing if they fear that the only way to make a difference will be too hard.

If you are a walkathon planner:

  • You don’t have to be in charge of the Avon Breast Cancer Walk to be doing something important.  A  handful of walkers earning just a little bit of money is still making a difference.  A school or club out walking is spectacular. Whether the event takes three days, 24 hours, or one hour in the school gym, it’s making a difference.

For your volunteers:

  • Should you ask for one or two hours vs the all day commitment?  What is the right level of commitment for the people on your team?

For your donors:

  • Should you put out a message that just a little is enough?  Sometimes a minimum donation can mean more donations all together.

One Kid, One Bike, Big Success

Check this out from today’s ABC News:

“A young British schoolboy has raised more than 100,000 pounds ($160,000) Monday for Haiti’s relief effort by cycling round his local park.”

Two thoughts for even the smallest walkathons (or bikeathons):

  1. Yes, you can do this!
  2. He took donations via a web page.  Go online to maximize your fundraising and also so your walkathon can catch on “virally”, where friends tell friends who tell friends.

Read more…  UK 7-Year-Old Raises Tens of Thousands for Haiti – ABC News.

Walkathon Concessions Tips

ConcessionsIf your walkathon event lasts more than an hour or two, you can make a bundle from concessions!  A couple tips:

  • Get donations from local vendors as part of your sponsors program, in exchange for plenty of publicity.  You may be able to get much of your walkathon concessions inventory for free.
  • Be sure to keep an exact tally of what you purchased and how much of it you actually sold.  If you have a walkathon every year, you can use those records to vastly reduce wasted food.   You can even keep your records in a spreadsheet on Google Docs so that any new concessions chair can easily have access to all the old info.
  • If you offer freebie items like popsicles or hot dogs, you can use the walkathon lap card to keep track of what the walker has already received and what they still have coming.

Let’s Talk about Planning Walkathons!

shoe2Roger Carr, author of Charity Walks Blog, has invited me as his first guest on the Charity Event Success radio show. The interview will take place on Saturday, September 5, 2009 at 2 p.m. Eastern. We will be discussing the topic of Planning for a Successful Walkathon. There are several ways to listen to the conversation:

* Call (347) 850-8340 to listen to the show live

* Listen to the streamed show from the host webpage at http://www.blogtalkradio.com/charity-event-success

* Listen to an archive of the interview will be available immediately following the show at Roger’s blog.

Be sure to leave a comment on the show page when you visit.